Articles posted by "Nina Gorny"
Event marketing and Twitter – how to use it to promote your event?
It is widely known that social media is an excellent platform for marketing activities, providing great opportunities to inform about the event and encourage participation in it. However, while a platform such as Facebook allows you to place wider information, you may wonder how [...]Read more
Build your own event dream team – a short guide in 5 steps
Building a harmonious team is the basis of success in the efficient organization of events. There is nothing worse when under the pressure the team members do not get along, do not pass on important information, or simply there is no professional “chemistry” between [...]Read more
5 x WHY – let’s get to the root of the problem
In our previous post, we tried to bring to our Readers a Japanese management concept and we encouraged to use it in the day-to-day work of the event organizer. As we mentioned, this is an easy-to-implement concept that requires neither special preparation nor a large financial [...]Read more
Japanese management culture – what an event organizer can learn from Toyota?
The history of Toyota Motor Corporation, founded by Sakichi Toyoda, dates back to before World War II, when the first prototypes and drawings of cars from this brand were made. The first Land Cruisers left the production line in the 1950s, and Corollas – in the 1960s. Since [...]Read more
About motivations – what the participants of events desire?
For event managers, understanding what are the motivations of potential event participants becomes an absolute necessity. Diversity of event offer creates a possibility to choose a training course or a conference that meets participant expectations in almost 100%. Your event [...]Read more
Event participants and their motivations – why it’s worth to know what prompts them to participate in the events?
Widely understood “events” became an integral part of the modern lifestyle. They are present in our everyday life as never before. A lifestyle change involving the change of the learning paradigm (nowadays, for example, we learn throughout a professional life) has [...]Read more
Kaizen and the event management – small steps towards perfection
In the previous post, we wrote about the most common New Year’s resolutions that event organizers usually set for themselves. Today, we are going to write how to persevere in them using the experience of Japanese warriors (1603–1868). Nowadays Japanese people draw their [...]Read more
3 New Year’s resolutions of event organizers and ways to implement them
A few days ago we said goodbye to the old year and welcomed the new one. And the New Year came with a chance for new opportunities. For event organizers, it is probably another 12 months full of professional challenges. Just like in personal aspect, also in your professional [...]Read more
Event marketing – a few words about the event landing page and the conversion of visitors to the attendees
Events, such as conferences or congresses, should have an individual website, called event landing page. What kind of website is it? The event landing page is an independent website that not only informs visitors about the event you are planning and contains the details related [...]Read more